A lead is a customer or someone out in the vast sea of the world wide web who has expressed interest in a business by signing up for a newsletter, following it on social media, or downloading information from a website. Few leads will start as sales, but careful nurturing can turn these into a steady revenue stream.
For those who have a traffic flow that seems consistent but does not match the desired level of sales, here are some simple ways to keep generating leads to a website.
Make it mobile-friendly
You have already made the decision to buy domain name that stands out from the crowd from a provider such as https://www.names.co.uk/domain-names, but does it work on mobile? Over 20 per cent of smartphone users only access the internet on their phones. Having a website that freezes or refuses to load will turn a significant proportion of customers away, so don’t neglect the mobile market.
Having a database of potential customers is a valuable tool for building sales and a long-standing relationship. An easy-to-use form that offers something to visitors to your website in exchange for a few details will encourage those who visit your site to engage with your business directly. Offer a discount, special offers or extra information and see more and more people interact with your site.
Designing, launching and maintaining a free-to-use tool sounds like it takes a lot of time and money, but it can pay off massively. A simple online tool that serves a unique market need will bring people back to your business again and again and turn them into repeat customers.
A live chat option
Love it or hate it, a live chatbot is an excellent way to drive sales and generate leads. Customers who might be unable or unwilling to contact your business can directly communicate and have any queries answered. The key to building leads is to maintain a good relationship.
These are just a few ideas to bring about an increase in lead generation. They are all relatively easy to put in place, and it will be easy to measure the increase in leads and sales following their use. The key is to build a strong relationship with your customers, maintain brand awareness, and bring people back again and again.