This is the question that all companies, large and small, wish to know themselves. But before they can answer this question, they need to understand exactly what customer base is all about.
The customer is the lifeblood of a business. Without customers, there is no revenue and hence no company. A customer is someone who visits your company premises at least once in a lifetime. They make you money by paying for your goods or services. Therefore, a company can survive for a very long time if it keeps its customer base intact and also grows it.
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Many companies, even the big ones, are not aware of the fact that to grow their business; they must keep in mind the customer base as well as how to reach out to the customer. You must know your customer and what kind of services they require. If you offer your services to the general market, then you will have customers from every possible background. The internet, for example, has made things much simpler for people because they can find all kinds of information on the web and articles about your products and services, and so on. These things will help you gain more customers and to sustain your customer base in the long run.