Branding is the way in which your customers perceive your business. This can be both in positive and negative terms and is made up of the experience that they have when shopping with you, along with the logo that you use and the tone of voice and imagery that is present in your marketing and on your website. It can be a difficult concept to grasp which is why many businesses use a Brand Strategy Agency to help them. The benefits of using a brand strategy agency are numerous and here are some facts about branding to help you see why.
- 73% of consumers like a brand and are loyal to the company because of the friendliness of the customer service that they experience. This could be based on face to face customer service or over the telephone and via email.
- Colour is incredibly important when it comes to your business logo and branding and it is thought that it increases brand recognition by up to 80%. There is an entire psychology behind colour and you will want to carefully consider any colours that you use.
- Customer loyalty is key and returning customers build up more loyalty. Studies have shown that customer loyalty is worth 10 times more than one single new purchase.