Brands are made up of lots of different elements and it is important that any business owner is aware of these so that they can work with a Brand Strategy Agency such as really helpful marketing to develop the awareness of their brand in the marketplace.
Here are some of the elements that make up a brand.
- Logo – this is often the first thing that people think of when you talk of a brand. It can be made of images and text and will often display the colours that you have chosen for your business.
- Colours – these colours will be a part of your logo and will also be a part of the aesthetics of your website and other marketing materials. It is important that you think about what the colours you choose say to people on a psychological level and that you look at cultural differences if you are planning on being an international business.
- Typography – this the stylings of the fonts that you chose and could include a number of different fonts as well as different thickness of each one. For example you might pick one font type for your headings and another for your main text.
- Photos – these might be ones that you have specially commissioned of your products and services or they could be stock photos. You will want to consider the images that you use to help convey the message that you want to your target audience.