If your signage is starting to feel a bit “meh”, you’re not alone. You don’t need a full rebrand to freshen things up – especially with signs in Exeter where there’s plenty of competition for attention.
Go bold with minimalism
It sounds counterintuitive, but stripping things back can actually make your sign stand out more. A clean font, a strong colour, and a clear message – no clutter, no confusion. People should get it in a split second.
Play with texture and materials
This is where things get fun. Instead of sticking to a flat printed board, think about mixing materials. Wood can feel warm and welcoming, metal looks sleek, and acrylic gives a modern edge.
Light it up
You don’t have to go full neon, but a bit of lighting can make a huge difference. A soft backlight or halo effect can make your sign feel more polished. And with high streets getting busier, grabbing attention matters more than ever, as touched on in this BBC article on struggling town centres.
Keep it local and personal
People like businesses that feel part of the community. A subtle nod to the local area, whether it’s colours, landmarks, or even just tone can make your sign feel more relatable. That’s something that really works well with signs Exeter.
If you’re toying with ideas, it’s worth reviewing experts such as https://exeter.nettl.com/signs for a bit of inspiration.
At the end of the day, good signage isn’t about being flashy, it’s about being clear, memorable, and just a bit you.