Success in SEO is notoriously tricky to track, but if you’re putting in the time and investment, you need to know whether or not it is working. Here, we look at some key metrics that you can actually use in order to track success.
SERP Impressions
Measuring your SERP impressions is one of the easiest and most important ways to track your SEO success. You can use a tool like Google Search Console to find out how often your site is displayed in search results.
Organic Search Traffic
This refers to the number of people who come to your site organically, via search results. You can use tools such as Google Analytics to track organic traffic.
Conversion Rate
The conversion rate refers to the number of people who visit your site compared to the number of people who buy, sign-up, or make an enquiry. Conversion rates are also used in PPC metrics. Google ‘PPC agency near me’ and you’ll find listings for leading agencies like //www.nettl.com/uk/ppc-agency-near-me/ who will be able to guide you further with PPC metrics.
Engagement Rate
Similar to conversion rate, engagement rate is the number of people who engage with your site once they get there. This could mean clicking through to other pages, or spending time looking at content on the site.
These key metrics allow you to see the number of times your site appears in results, the number of people visiting your site from this and the number of people who go on to engage with your site.