They say a picture paints a thousand words, and nowhere is this truer than in PR. If you are looking for media coverage for yourself, your business or a client, you will need to understand the power of images. No matter how compelling the story, it can fall flat without good pictures. By considering what makes a good PR photograph, you can help boost your PR efforts.
Go Professional
Investing in a professional for PR purposes is likely to pay off. A PR photographer is experienced in composing images and putting people at ease for the camera. As what makes good PR for different industries can vary so widely, look for someone who has experience in your industry. An internet search should show you what is available in your area. For example, if you search for a tech PR agency Oxford, you should get results like //headonpr.co.uk/tech-pr-agency-near-me/oxford/.
People
Don’t overcrowd your images with people. A maximum of three or four will be fine. Consider inventive ways to arrange them, such as back-to-back or with one in the foreground and others in the background. Remember that the aim is to tell a story in a single shot.
Environment
Think about how you can use your environment in your image. You might take the photograph at a well-known and well-loved location, something that can make the audience have an instant emotional connection with the image. Another option is to shoot the image in an environment that connects to your brand.
Branding
Publications are not keen on branding, seeing it as advertising rather than news, while the PR subject is just as keen to include it! If branding is appropriate, include it in ways that make it difficult to crop out of the image, such as company-branded clothing on the subjects.
What to Avoid
Do not submit blurred images or anything underexposed or out of focus. You should also not take low-resolution or too small pictures. Also avoid overused images such as businessmen and women in suits shaking hands. Instead, opt for more creative ideas.